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Enhancing Customer Engagement in an Israeli Baby Shop with a 43-Inch Interactive Touchscreen Display
A popular baby products retailer in Tel Aviv, Israel, offers high-quality items for infants and toddlers, including cribs, cabinets, strollers, and more. Serving a growing number of new parents and families, the store struggled to showcase its full inventory in a limited physical space. Traditional static displays restricted interaction, often leaving customers without access to product demonstrations or detailed views.
The Challenge
In Israel's competitive retail market, the store aimed to stand out by delivering an immersive shopping experience. Key challenges included:
Limited Display Space — The store could not physically show all product variations, such as customizable cribs or compact strollers.
Low Customer Engagement — Shoppers sought quick access to videos on assembly, safety features, and real-world use, which static signs could not provide.
Demand for Detailed Information — New parents needed in-depth insights into items like ergonomic cabinets or travel strollers, beyond basic brochures.
These issues resulted in shorter customer dwell times and untapped sales potential.
The Solution
The store chose a 43-inch touchscreen display known for its retail-friendly features, including high-resolution visuals (often 4K for sharp images), responsive multi-touch capabilities, and flexible operating systems like Android or Windows. Connectivity options such as built-in WiFi ensure easy content updates.
Configured as an interactive kiosk, it allows customers to:
Navigate categorized product galleries, featuring 360-degree views and customization options for cribs.
Watch high-definition videos on stroller folding, cabinet organization, and crib safety demonstrations.
Compare models side-by-side with detailed specifications.
Add items to a digital wishlist or summon staff assistance.
This transforms browsing into a personalized, hands-on experience, similar to interactive setups seen in modern retail environments.
Results and Impact
After implementation, the store saw notable improvements:
Higher Engagement → Average interaction time with products increased from 5 to 15 minutes.
Sales Growth → Featured categories like strollers and cribs experienced a 50% sales uplift in the first quarter, driven by better-informed decisions.
Positive Feedback → 85% of surveyed customers found the touchscreen highly useful, especially for video content that built confidence in purchases.
Efficiency Gains → Reduced reliance on printed materials and repetitive staff explanations, allowing more focus on personal service.
Conclusion
The 43-inch interactive touchscreen display revolutionized this baby shop, creating an educational and enjoyable hub for customers. By facilitating deeper exploration of products through videos and details, it overcame space constraints, increased sales, and elevated the shopping experience in Israel's vibrant retail scene. This approach highlights the value of digital interactive tools for retailers facing similar challenges.
About Glory Star
Glory Star is the pioneer of display screen and all-in-one touch interface, the company has more than 800,000 units of installation in fitness, retail, self-service and building automation industries globally. They offer customization of tablets allowing you direct access to engineers with a board selection of screens from 4.3” to 43”. We bring engagement to users through the use of tablet technology.