W. L. Gore & Associates

Goretex approached us showing their magnificent new shoe that was waterproof, comfortable and capable for heeling feet. They wanted to digitally show consumers this high-tech shoe in a non-traditional way.

W. L. Gore & Associates has made its name by creating innovative, technology-driven solutions, from medical devices that treat aneurysms to high-performance GORE TEX® fabrics. A privately held company with annual sales of more than $3 billion, Gore is committed to perpetuating its 50-plus year tradition of product innovation.


The Problem

How to display and tell the story behind the new invented shoe?

Goretex approached us showing their magnificent new shoe that was waterproof, comfortable and capable for heeling feet. They wanted to digitally show consumers this high-tech shoe in a non-traditional way.


The Solution

22” LCD Transparent Screen Display Box

Gore-Tex being the leading edge in manufacturing of fabrics, did not want to use conventional ways of merely displaying a looping video for their new invented shoe. Glory Star’s transparent screen enabled Goretex to combine the view of their authentic shoe in the box and created an effect of rain draining down the waterproof shoe and preformed strong in all weather conditions. The message was strong to consumers and the size of a 21.5inch was the prefect size for shelf edges and exhibition booth display.

The program was first launched in Germany and later on implemented in USA, Japan, Korea, Beijing the worldwide.