Toys"R"Us Inc.

Implemented in 15 stores in Hong Kong (500+ units), 35 stores in USA (3000+ units), 35 stores in Australia (600+ units) and 81 stores in UK (2000+ units). Using a variety of sizes (7", 10.4", 18.5")

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us® and Babies“R”Us® stores in the United States and Puerto Rico, and in more than 730 international stores and over 240 licensed stores in 37 countries and jurisdictions.

Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Toys“R”Us, Inc. operated as a public company from 1978 until July 2005.


The Problem

To standardize In-store Screens in USA, Europe and Asia

Toys R Us was searching for solutions to standardize and digitalize instore screens to captivate children and parents attention in creating a retail experience when entering into the world of toys at Toys R Us. The problem lies on measuring the return for investment on digital signage in shop, consolidating all brand’s video contents, and conducting a large scale installation, maintenance of hardware and video content management.


The Solution

In-Store Commercial Screen with Anti-Vandalism Enclosure and Secured Software

In 2009, Toys R Us have installed 18.5inch Glory Star In-store screens in United Kingdom over 80 stores

In 2011, Toys R Us Australia have 10.4inch Glory Star in-store screens in Australia in 34 stores

In 2012 to 2015, Toys R Us Hong Kong, Malaysia, Singapore have been using Glory Star’s 10inch screen.

After the success in UK, in 2014, Toys R Us have installed 18.5inch in-store screens in 865 stores in USA.

Glory Star 18.5” Commercial In-store Screen allows it to:

1. Play Video contents 24/7 in continuously loop with high definition.

2. Update contents by USB and password security

3. Securely fix it on to retail shelves to prevent vandalism

4. Standardize the “look& feel” of each store locally or internationally.